While I’m happy with the current design, there’s always space to grow. Here are some additional UI/UX considerations for the future:
Enhanced Search Functionality: Implementing autocomplete features in the search bar could further expedite finding specific courses and tutors.
Granular Course Filtering: Adding filters based on price, time, or student ratings (if applicable) would allow students to personalize their search results and find the perfect fit.
Data-Rich Course Cards: Current class cards display subject and grade level. Adding details like class time, schedule, and other relevant information empowers students to make informed decisions.
Visual Hierarchy Optimization: Refining the homepage layout will ensure the most important information, like the search bar and course cards, are the most visually prominent for users.
Strategic Decisions:
Prioritizing Onboarding: I designed a clear and concise login screen with easy-to-understand labels and a prominent “Register” button. This encourages new users to join effortlessly.
Empowering User Management: Managing profiles should be simple. The user profile section provides easy access to essential details alongside edit icons for quick updates. This empowers students to maintain accurate information.
Facilitating Course Discovery: Finding the right learning resources is crucial. I implemented a central search bar on the homepage, allowing students to quickly find specific courses or tutors and streamline their exploration of learning options.
UI/UX Design Decisions:
Clarity: Clear labels and messages guide users through every step, minimizing confusion.
Ease of Use: A user-friendly interface with intuitive features allows students to navigate and interact with the platform effortlessly.
Efficiency: The central search bar promotes efficient course discovery, saving valuable student time.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
We designed a comprehensive digital marketing campaign to boost awareness and generate leads for Aspire College’s PDIDM program. Here’s how we achieved it:
Design Considerations:
Visual Identity: We’d ensure all marketing materials (ads, social media posts, landing pages) align with Aspire College’s overall branding. This includes using consistent colors, fonts, and imagery to create a recognizable and professional visual identity.
Compelling Visuals: We’d leverage high-quality visuals, such as infographics, explainer videos, and professional stock photos, to grab attention on social media and landing pages. The visuals should be relevant to the target audience and visually represent the program’s benefits.
Clear Calls to Action: All marketing materials would have clear and concise CTAs, such as “Download Free Guide,” “Register Now,” or “Contact Us.” These CTAs should be strategically placed and easy for users to follow.
Mobile-Responsive Design: We’d ensure all digital marketing materials are optimized for mobile devices, as many users access information on their smartphones. This includes responsive landing pages and social media posts that display well on various screen sizes.
Target Audience Research: We identified potential students in Sri Lanka interested in digital marketing careers or upskilling in this field.
Multi-Channel Marketing: We leveraged a strategic combination of digital marketing channels to reach a wider audience:
Search Engine Advertising (SEA): Implemented targeted ads on search engines like Google Ads for users searching for “digital marketing courses Sri Lanka” or similar terms.
Social Media Marketing (SMM): Created engaging social media ads and organic posts on platforms like Facebook,Facebook Messenger, Instagram, and LinkedIn. The ads targeted individuals interested in digital marketing and potentially used an image similar to the one you provided to visually represent the program.
Content Marketing: Developed informative blog posts about digital marketing trends, the advantages of a digital marketing career, and the unique value proposition of Aspire College’s PDIDM program. This content was optimized for search engines and shared on social media or the Aspire College website, potentially highlighting the program’s approval by the Digital Marketing Institute (DMI) Ireland.
Lead Capture & Conversion Optimization: We ensured Aspire College’s website captured leads effectively through strategic landing pages and clear calls to action.
Campaign Tracking & Analysis: We closely monitored the campaign’s performance across all channels to optimize strategies and maximize lead generation.
Results (Hypothetical):
Increased website traffic from individuals interested in digital marketing programs.
A significant rise in qualified leads generated for the PDIDM program.
Measurable growth in program registrations for the September 2023 intake (or a different intake depending on the campaign timeframe).
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Hero Image: The homepage prominently features a hero image showcasing a Sri Lankan landscape, likely depicting the kind of scenery users can expect to experience during a safari. This large image is likely to capture the user’s attention and immediately introduce them to the beauty of Sri Lanka.
Clear Navigation: The navigation bar uses clear and concise labeling for the most important pages (“About Us,” “Safaris,” “Gallery,” “Reviews,” “Contact Us”), making it easy for users to find the information they’re looking for.
Compelling Call to Action: A prominent call to action button reading “Book Your Safari” is strategically placed at the bottom of the hero image. This button placement makes it easy for users to take the next step after browsing the homepage.
Focus on User Experience: The website prioritizes user experience with a focus on clear and easy navigation, high-quality visuals, and a prominent call to action button.
Emotional Appeal: The hero image and the use of words like “unforgettable” and “dream vacation” create an emotional connection with the user, targeting their desire for adventure and exploration.
Social Proof: Adding testimonials from satisfied customers to the website would add social proof and build trust with potential users.
Targeted Content: The webpage uses targeted content that focuses on the leopard safari, likely appealing to users who are particularly interested in seeing leopards.
Highlighting Unique Selling Points: The webpage strategically highlights the unique selling points of the leopard safari, such as the chance to see leopards in their natural habitat and the expertise of the guides. This approach positions the safari service provider as a trusted authority on leopard safaris in Sri Lanka.
User Engagement: The webpage uses bullet points to present information about the leopard safari in a clear and concise way, making it easy for users to digest the details. This approach is likely to improve user engagement with the content.
Brand Positioning: By highlighting their ethical approach, the safari service provider positions themself as a responsible and trustworthy company, which can give them a competitive advantage.
Expected Outcome:
Increased website traffic, improved user engagement, and ultimately, a rise in bookings for the safari service provider.
I designed and developed this website for Acme Shipping Company. It offers a streamlined user experience and easy access to information about their services.
Strategic Decisions
A strategy is a general plan to achieve one or more long-term.
The Design Approach
Focus on User Experience
Emotional Appeal
UI/UX Considerations
UI/UX Design, Art Direction, A design is a plan or specification for art.
Hero Image
Clear Navigation
Compelling Call to Action
User Experience
User experience (UX) design is the process design teams use to create products that provide.
Responsiveness: The website appears to have a responsive layout, which means it should adjust to fit the screen size of the device being used. This is a significant improvement over the previous website.
Clear and concise content: The bulleted list format makes it easy for users to scan and read the content quickly.
User-Centered Design: The website prioritizes the needs and expectations of the user. This is evident in the clear navigation, easy-to-read content, and strategic placement of CTAs.
Content Strategy: Clear, concise, and informative content is presented in a way that is easy for users to understand.Storytelling elements in the “About Us” section further enhance user engagement.
Visual Hierarchy: The design prioritizes important content through elements like hero images, font sizes, and white space. This helps users focus on the most relevant information.
Call to Action Strategy: Strategic placement of CTAs encourages users to take desired actions, such as contacting ACME or learning more about their services.
Mobile-First Approach: The website may have been designed with mobile users in mind first, ensuring a positive experience on the most commonly used device.
Accessibility: The website likely adheres to basic accessibility features for users with visual impairments (based on the information provided).
