Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
We designed a comprehensive digital marketing campaign to boost awareness and generate leads for Aspire College’s PDIDM program. Here’s how we achieved it:
Design Considerations:
Visual Identity: We’d ensure all marketing materials (ads, social media posts, landing pages) align with Aspire College’s overall branding. This includes using consistent colors, fonts, and imagery to create a recognizable and professional visual identity.
Compelling Visuals: We’d leverage high-quality visuals, such as infographics, explainer videos, and professional stock photos, to grab attention on social media and landing pages. The visuals should be relevant to the target audience and visually represent the program’s benefits.
Clear Calls to Action: All marketing materials would have clear and concise CTAs, such as “Download Free Guide,” “Register Now,” or “Contact Us.” These CTAs should be strategically placed and easy for users to follow.
Mobile-Responsive Design: We’d ensure all digital marketing materials are optimized for mobile devices, as many users access information on their smartphones. This includes responsive landing pages and social media posts that display well on various screen sizes.
Target Audience Research: We identified potential students in Sri Lanka interested in digital marketing careers or upskilling in this field.
Multi-Channel Marketing: We leveraged a strategic combination of digital marketing channels to reach a wider audience:
Search Engine Advertising (SEA): Implemented targeted ads on search engines like Google Ads for users searching for “digital marketing courses Sri Lanka” or similar terms.
Social Media Marketing (SMM): Created engaging social media ads and organic posts on platforms like Facebook,Facebook Messenger, Instagram, and LinkedIn. The ads targeted individuals interested in digital marketing and potentially used an image similar to the one you provided to visually represent the program.
Content Marketing: Developed informative blog posts about digital marketing trends, the advantages of a digital marketing career, and the unique value proposition of Aspire College’s PDIDM program. This content was optimized for search engines and shared on social media or the Aspire College website, potentially highlighting the program’s approval by the Digital Marketing Institute (DMI) Ireland.
Lead Capture & Conversion Optimization: We ensured Aspire College’s website captured leads effectively through strategic landing pages and clear calls to action.
Campaign Tracking & Analysis: We closely monitored the campaign’s performance across all channels to optimize strategies and maximize lead generation.
Results (Hypothetical):
Increased website traffic from individuals interested in digital marketing programs.
A significant rise in qualified leads generated for the PDIDM program.
Measurable growth in program registrations for the September 2023 intake (or a different intake depending on the campaign timeframe).
I designed and developed this website for Acme Shipping Company. It offers a streamlined user experience and easy access to information about their services.
Strategic Decisions
A strategy is a general plan to achieve one or more long-term.
The Design Approach
Focus on User Experience
Emotional Appeal
UI/UX Considerations
UI/UX Design, Art Direction, A design is a plan or specification for art.
Hero Image
Clear Navigation
Compelling Call to Action
User Experience
User experience (UX) design is the process design teams use to create products that provide.
Responsiveness: The website appears to have a responsive layout, which means it should adjust to fit the screen size of the device being used. This is a significant improvement over the previous website.
Clear and concise content: The bulleted list format makes it easy for users to scan and read the content quickly.
User-Centered Design: The website prioritizes the needs and expectations of the user. This is evident in the clear navigation, easy-to-read content, and strategic placement of CTAs.
Content Strategy: Clear, concise, and informative content is presented in a way that is easy for users to understand.Storytelling elements in the “About Us” section further enhance user engagement.
Visual Hierarchy: The design prioritizes important content through elements like hero images, font sizes, and white space. This helps users focus on the most relevant information.
Call to Action Strategy: Strategic placement of CTAs encourages users to take desired actions, such as contacting ACME or learning more about their services.
Mobile-First Approach: The website may have been designed with mobile users in mind first, ensuring a positive experience on the most commonly used device.
Accessibility: The website likely adheres to basic accessibility features for users with visual impairments (based on the information provided).
