Aspire College -Digital Marketing
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Strategy
Target Audience Definition
- Content Strategy
- Paid Advertising Strategy
- Email Marketing Strategy
- Measurement and Optimization
Design
UI/UX Design, Art Direction, A design is a plan or specification for art.
- Visual Identity
- Compelling Visuals
- Clear Calls to Action
Client
We designed a comprehensive digital marketing campaign to boost awareness and generate leads for Aspire College’s PDIDM program. Here’s how we achieved it:
Design Considerations:
- Visual Identity: We’d ensure all marketing materials (ads, social media posts, landing pages) align with Aspire College’s overall branding. This includes using consistent colors, fonts, and imagery to create a recognizable and professional visual identity.
- Compelling Visuals: We’d leverage high-quality visuals, such as infographics, explainer videos, and professional stock photos, to grab attention on social media and landing pages. The visuals should be relevant to the target audience and visually represent the program’s benefits.
- Clear Calls to Action: All marketing materials would have clear and concise CTAs, such as “Download Free Guide,” “Register Now,” or “Contact Us.” These CTAs should be strategically placed and easy for users to follow.
- Mobile-Responsive Design: We’d ensure all digital marketing materials are optimized for mobile devices, as many users access information on their smartphones. This includes responsive landing pages and social media posts that display well on various screen sizes.
Target Audience Research: We identified potential students in Sri Lanka interested in digital marketing careers or upskilling in this field.
Multi-Channel Marketing: We leveraged a strategic combination of digital marketing channels to reach a wider audience:
Search Engine Advertising (SEA): Implemented targeted ads on search engines like Google Ads for users searching for “digital marketing courses Sri Lanka” or similar terms.
Social Media Marketing (SMM): Created engaging social media ads and organic posts on platforms like Facebook,Facebook Messenger, Instagram, and LinkedIn. The ads targeted individuals interested in digital marketing and potentially used an image similar to the one you provided to visually represent the program.
Content Marketing: Developed informative blog posts about digital marketing trends, the advantages of a digital marketing career, and the unique value proposition of Aspire College’s PDIDM program. This content was optimized for search engines and shared on social media or the Aspire College website, potentially highlighting the program’s approval by the Digital Marketing Institute (DMI) Ireland.
Lead Capture & Conversion Optimization: We ensured Aspire College’s website captured leads effectively through strategic landing pages and clear calls to action.
- Campaign Tracking & Analysis: We closely monitored the campaign’s performance across all channels to optimize strategies and maximize lead generation.
Results (Hypothetical):
- Increased website traffic from individuals interested in digital marketing programs.
- A significant rise in qualified leads generated for the PDIDM program.
- Measurable growth in program registrations for the September 2023 intake (or a different intake depending on the campaign timeframe).