Website Design For Safari Service.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Strategic Decisions
A strategy is a general plan to achieve one or more long-term.
- The Design Approach
- Focus on User Experience
- Emotional Appeal
UI/UX Considerations
UI/UX Design, Art Direction, A design is a plan or specification for art.
- Hero Image
- Clear Navigation
- Compelling Call to Action
Client
Hero Image: The homepage prominently features a hero image showcasing a Sri Lankan landscape, likely depicting the kind of scenery users can expect to experience during a safari. This large image is likely to capture the user’s attention and immediately introduce them to the beauty of Sri Lanka.
Clear Navigation: The navigation bar uses clear and concise labeling for the most important pages (“About Us,” “Safaris,” “Gallery,” “Reviews,” “Contact Us”), making it easy for users to find the information they’re looking for.
Compelling Call to Action: A prominent call to action button reading “Book Your Safari” is strategically placed at the bottom of the hero image. This button placement makes it easy for users to take the next step after browsing the homepage.
Focus on User Experience: The website prioritizes user experience with a focus on clear and easy navigation, high-quality visuals, and a prominent call to action button.
Emotional Appeal: The hero image and the use of words like “unforgettable” and “dream vacation” create an emotional connection with the user, targeting their desire for adventure and exploration.
Social Proof: Adding testimonials from satisfied customers to the website would add social proof and build trust with potential users.
Targeted Content: The webpage uses targeted content that focuses on the leopard safari, likely appealing to users who are particularly interested in seeing leopards.
Highlighting Unique Selling Points: The webpage strategically highlights the unique selling points of the leopard safari, such as the chance to see leopards in their natural habitat and the expertise of the guides. This approach positions the safari service provider as a trusted authority on leopard safaris in Sri Lanka.
User Engagement: The webpage uses bullet points to present information about the leopard safari in a clear and concise way, making it easy for users to digest the details. This approach is likely to improve user engagement with the content.
Brand Positioning: By highlighting their ethical approach, the safari service provider positions themself as a responsible and trustworthy company, which can give them a competitive advantage.
Expected Outcome:
Increased website traffic, improved user engagement, and ultimately, a rise in bookings for the safari service provider.